The Zambia Institute of Marketing has warned that the country risks embarrassing itself to the international community because it is not yet ready to host the United Nations World Tourism Organisations (UNWTO) general assembly.
ZIM executive director Federick Chituta said this in Livingstone today during the 16th annual marketing conference.
He said Zambia was lagging behind in preparations for the United Nations World Tourism Organisations (UNWTO) general assembly to be co-hosted with Zimbabwe contrary to the picture that government through the ministry of Tourism was portraying.
“We are not yet ready; we are behind because we started our preparations late but time is not lost. There are some things that we still need to put in place here in Livingstone. We are working hard to catch up,” Chituta said. “There are some initiatives of trying to put up additional conference facilities in Livingstone, we are told, and we are waiting for the relevant authorities to do much on that,” he said.