Zimbabwe Out-Marketing Zambia on Tourism

Representatives of the Zambian government have dismissed the assessment by the Zambia Institute of Marketing that found that the country is not prepared to host United Nations World Tourism Organisation (UNWTO) General Assembly which will be co-hosted with neighbouring Zimbabwe.
Tourism and Arts Minister Sylvia Masebo says Zimbabweans know better how to market their country compared to their Zambian counterparts.
Masebo said Zimbabwe is known to be an old tourist destination yet Zambia is endowed with more tourism sites dotted in the country besides the famous Victoria falls which is shared by Zimbabwe.
“Mr. Speaker Sir, the only difference between Zambia and Zimbabwe is that Zimbabweans are very aggressive and nationalistic while Zambian we are not patriotic. We Zambians are good at criticizing ourselves. We have so much in terms of tourism,” Masebo told parliament.
She regretted that her Ministry had not carried out an effective sensitization campaigns but reiterated Government’s commitment to working with the media, the private sector, Members of Parliament (MPs), the lodge owners and other stakeholders to help market Zambia vigorously.
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