Sport

FAZ CEO Abandons Ethics; Awards His Firm CAF Branding Deal

FAZ general secretary Ponga Liwewe has admitted to awarding his firm, Mpila Zambia, a branding deal facilitated by the Confederations of African Football (CAF).

This follows recent revelations from a Facebook post that claimed Liwewe’s firm was responsible for branding and setting up match venue advertisements during Confederations of African Football (CAF) fixtures in Zambia.

Liwewe has told close associates he has had the deal to brand stadiums even before he became FAZ general secretary, a statement that does not correspond with the facts surrounding the deal.

Sources have disclosed that the branding deal which is done through a CAF agent known as Lagardere was previously handled by a spouse of a former FAZ executive committee member.

Following a change in the administration at Football House in March 2016, the branding deal floated to the association CEO by Lagardere.

It’s believed that the deal is worth between K250, 000 to K500, 000 with each match played involving either Zanaco or Zesco and their respective opponents in CAF games attracting an additional K10, 000 for field set up.

Zanaco have since been eliminated from the Champions League so Mpila Zambia will now only provide the services to Zesco United who are still in contention for honours in the Confederations Cup.

While the FAZ/Mpila Zambia deal is the latest potential financial and unethical scandal to rock local football, Lagardere is not new to controversy.

In January this year, CAF was forced to fend off reports by Egyptian press that the France-based sports firm was involved in inappropriate deals.

CAF stated that after evaluating the different offers submitted, and in strict compliance with the existing contractual clauses, agreed to renew the contract with Lagardère Sports for the 2017-2028 cycle. This was done in June 2015.

CAFONLINE reported in January that the contract with Lagardere guaranteed African football a substantial increase in revenues and substantial funding for the development of football on the continent.

CAF explained that the contract with Lagardère Sports did not contravene national or supranational legislation, as established by categorical legal opinions in this regard.

11 Comments

  1. Christopher mwelwa

    What a good combination of leadership.

  2. Williamf Gomo

    Gud one

  3. edgar chibuta

    If Ponga Liwewe, who is actually a good friend, does not sit in the Procurement comment and did not sit in the Evaluation Committee that evaluated the bids for the supply of the goods or services,then in no way can we say he was wrong. However if he does then we can rightly say that he is clearly offside

  4. edgar chibuta

    Secondly i have read this article word for word but my advise to the author is that he needed to dive so much in the Public Procurement Act Number 12 of 2008 as well as the Statutory Instrument on Procurement of goods and services of 2012 in Zambia. Sorry to say this your article is just full of good grammar yet few facts to implicate Ponga Liwewe. BA AUTHOR NGASUKENI

  5. Sj

    Why is it that most Financial services in the country lack checks and balances? Matters would never amount to Fraud/Embezzlement of Public/Private funds if some deliberate mechanism was put in place to oversee such activities.Comment

  6. Sancho

    What is a branding deal?

    • Sj

      A ‘Branding deal’ in this case would be whatever services are offered by Ponga’s Mpila firm would get advantage over others for having advertised extensively and they earn recognition. The brand of a Toyota vehicle has earned it’s self a good name as a strong car and worth putting your money on. So then what does Mpila offer in this case? Is it the lettering round the stadia when they are games, Which would earn Mpila as the best providers of such a service?Comment

    • Sj

      A ‘Branding deal’ in this case would be whatever services are offered by Ponga’s Mpila Zambia firm would get advantage over others for having advertised extensively and they earn recognition. The brand of a Toyota vehicle has earned it’s self a good name as a strong car and worth putting your money on. So then what does Mpila Zambia offer in this case? Is it the lettering round the stadia when they are games, Which would earn Mpila Zambia as the best providers of such a service?Comment

  7. Nikudyelapo

    Kolapushoni. In Africa it is here to stay. Whom can we trust?

  8. Kenkenene

    I don’t understand the branding deal from the above explanation @sj. Anyone else??

Comments are closed.