Social commentator Brian Mulenga has given impulsive Lusaka Mayor Miles Sampa something to think about on his social media stunts. Sampa has hardly a struck a figure of stability in his post ministerial political career and has been occasionally frowned upon by a very discerning Lusaka city public.
His latest stunt on a billboard advertising a Chinese school seems to have once again ignited some fire with his emotional facebook farewell also thrown back at him.
DEAR MILES SAMPA
Posing next to billboards and other PR Stunts is NOT the way to go.
In Zambia we have a tendency to think PR stunts in front of cameras means a politician is WORKING. That is how this country went into a ditch.
The man who created this type of government style in Zambia was Nalumino Mundia who as Prime Minister was liable to appear any time any pace with journalists in tow.
The real work is in your office making sure systems work and making sure the Council collects revenue and delivers services to its constituents.
There is a whole department that takes care of billboards, kiosks and so on at the council. Every billboard is on file at the council. Its location and how much was paid for it. If you really want to reduce the illegal billboard scourge, start at the Council. All the records are there.
Do a Billboard Audit. Recruit 50 young people supply them with a smartphone with a GPS. Take Pictures of every billboard in the city and take a GPS reading of the location. Load them into a database. Use that database to compare it with your records of billboards that the city has licensed. If it is not in your records, cut it down and go after the owners.
Posing on Facebook will not deliver services to the people. By the way get a proper PR person to run your Facebook page. So far your PR campaign is worse than amateurish. You cant run a city on Facebook. You can run it from your office and by making system work.
For now, get off Facebook and stop making a fool of yourself. Facebook can trash your reputation and right now your Facebook efforts have succeeded in just about making everyone think you are clueless and the wrong man for the job.
Leave PR stunts for the PR experts and just get to work. These PR stunts dont collect garbage nor do they pay workers salaries nor do they put bulbs in the dark street lights. For instance do you know that the street lights along Independence Avenue right outside the office and Residence of your Boss, the President, are mostly dark ?
So for now Your Worship, STAY OFF FACEBOOK !!!