Speaking when she toured the Multichoice Africa facility in Randburg, South Africa, Siliya said the use of local content in television was cardinal ensuring that citizens remain engaged with the government.
Siliya said government was happy with the support that Multichoice group of companies has rendered to Zambia by providing a platform on which Zambian content was being broadcasted.
She noted that the opening up of Zambezi channel on the Multichoice platform has helped developed the local film industry and given Zambia chance to showcase its talent through popular local soaps such as Mpali and Zuba among others.
And Multichoice group chief Executive officer Calvo Mawela said Zambia has been an important market for its growth and further expressed happiness for government’s support rendered so far.
Mawela pledged his Company’s Support in ensuring that Zambia attains its digital migration development and goals.