And Zesco Limited senior Corporate Affairs Manager Dr John Kunda hailed Atlas Mara for extending its sponsorship to football during the Covid-19 crisis.
Meanwhile Atlas Mara Chief Executive Officer James Koni said football had the power to change lives.
During the signing ceremony for K2 million shirt sponsorship deal for Zesco United at Protea Hotel on Friday night, Kamanga said KoPa could only grow if it is fully supported by Zambian clubs.
He said that KoPa was available to sports disciplines outside football.
“When we were having challenges with kit sponsorship, we decided to take up a commercial deal. We came up with our own brand called KoPa. The KoPa brand is not for the national team, it is brand which is available to all sports teams even outside football,” Kamanga said.
“I hope that in due course, with time Zesco United will be putting on the KoPa brand, because it is just a brand like any other. I wish to appeal to all the teams that KoPa is available, what is key is for you to decide on the design and quality that you are looking for.”
He added: “What is important for us is that the challenges we face economically are real and those who are stepping up to continue supporting football need to be commended.”
Kamanga said the KoPa brand initiative was one of the ways of finding means of surviving in a tight economic environment.
“It is incumbent upon all of us in the football family to start looking for innovative ways of survival to ensure that we are still there in the near future,” he said.
“We should not look at international brands, I think what is key is that as long as we are able to get the same quality and value for money the difference will always be psychological. So my appeal is that let us support each other, let us support our brand, if the Super League teams start buying KoPa I think it will take away the pressure that FAZ has to rely on government.”
Kamanga said growing the KoPa brand will help FAZ wean itself off from government dependency.
“Government has a lot of competing needs. We are even fortunate that government continues to support the Zambia National Team. This is why we have taken a position as FAZ that if we are going to survive we need to find alternative ways of supporting football,” he said.
“For FAZ we are going ahead to raise more through the Chipolopolo bond which is going to give us more opportunities to manage football and spend and invest in infrastructure and all the elements.”
Zesco Limited heaped praise on Atlas Mara for renewing their shirt sponsorship with Zesco United.
“In the wake of the Covid-19 pandemic, many global organizations have been forced to activate cost cutting measures in order to stay afloat. However, Atlas Mara Bank has broken ranks with convention to make this generous contribution towards the growth of Zesco United Football Club. This is a clear testament of the bank’s commitment towards uplifting football standards in the country,” Kunda said.
Zesco United unveiled its 2020/2021 kit under the banner of Umbro.
(Credit: FAZ Media)